You Bike to Work? Oh, You Poor Thing!

The folks at Streetsblog have posted a video of a recent State Farm Insurance commercial in which some poor guy must resort to (gasp!) biking to work due to the high cost of gasoline. They dressed him up as a cycling fashion tragedy to help make the point.

If you’re a State Farm customer like me, you might want to contact your agent and express your displeasure. (Of course it’s not your agent’s fault, but the corporate website had no way to send an e-mail to the PR or executive folks.)

UPDATE: Here’s the comments page for the State Farm website.

UPDATE 2: In the comments section Kelt wrote: “I will not ever be a SF customer if that demonstrates their attitude.” Now I’m not suggesting you should either become or remain a State Farm customer, but think about this: every problem holds the seed of its solution. Every corporation wants to be associated with good things. I asked them to contact the League and try to develop some Share the Road-themed commercials. They’re buying ad time anyway, and they’d much rather run ads that make their existing and potential customers proud to be associated with them.