Planet Bike Makes Advocacy Donations at 2007 InterBike Show

Madison, Wisc.- December 14, 2007 – Planet Bike, a leading manufacturer of innovative, high quality, and practical bicycle accessories, has made two donations on behalf of two members of the cycling industry in connection with events from this past fall’s Interbike trade show.

Following the lead of Pacific Cycle and Saris, Planet Bike issued its own challenge to participants in the Interbike Industry Criterium. The race was held at the Mandalay Bay Casino on the opening night of Interbike 2007. Planet Bike stepped up to donate $5,000 to the Thunderhead Alliance in the name of the last place finisher, which turned out to be Dave Parrett, Marketing Manager for Thomson.

“My son will never let me live this down,” he said upon learning of his “prize” for being the last rider to cross the line. “I’m honored, but I’m already training for next year.” Parrett raced aboard a Storck bike that he had borrowed from the Hawley Company for the crit.

Back on the floor of the Sands Convention Center, Planet Bike hosted its second annual Ping Pong Tournament. Like last year, $3,000 in advocacy donations was again on the line for industry folks who were willing to battle it out on the tiny table.

This year, Ken Fong’s blistering play earned him the championship. Fong, of North East Cycles in St. Petersburg, FL, requested that Planet Bike make the $3,000 donation in his name to the Florida Bicycle Association. “I really like what the FBA does for the cycling community here and the events they sponsor, I wanted to keep it as close to home as possible,” said Fong. The FSA is committed to “uniting all types of cyclists…to create a statewide bicycling community bound together in common pursuit of a more bicycle-friendly Florida.”

Planet Bike designs high quality bicycle accessories that make it easier and safer for people to ride their bikes. Since its inception in 1996, Planet Bike has believed that the bicycle can improve our environment and our quality of life. Therefore, each year it has donated at least 25% of profits to causes that promote and facilitate the use of bicycles. By the end of 2007, Planet Bike will have donated more than $500,000 to the grassroots advocacy movement.

Planet Bike
2402 Vondron Road
Madison, WI 53711
608.256.8510
Fax: 608.256.7990

Contact:
David McMurray – 608.256.8510
or
Dan Powell – 608.256.8510